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Everyone has a hobby or personal interest such as golf, sewing or just watching TV. Decorate your birthday cake 30 with the subject. You can buy plastic figures to play golf and ice your cake to look like a putting green. You can thread a thin ice dispenser and a roll of a large marshmallow ice for those who like to sew. Or use the form of a rectangular mold to form a television screen or computer and writing with icing "warning, can cause eye strain" on the cake, with a cheap pair of reading glasses as a gift gag.
Maybe a gift you would give a person the age of 30 is a scap book of childhood photos. You can make the cake as the cover of a scrapbook with a photo copy of the person as a child in the center of the cake. Use a decorative ice dispenser to create a border around the image. This will keep the image of the pie, too.